The Tyra moisturization process was developed from 30 years of research based on the proven, Medical Fact that true skin hydration helps restore the skin to its natural, healthy state. Other so called moisturizers merely lay on the skin or trap water onto the surface of skin.


Tyra Process 

The Tyra Skin Care Program, scientifically integrated four-step process, consisting of a cleanser, normalizer, and moisturizer that work synergistically with one another to prepare the skin for the patented Tyra Plus IV Deep Moisturizer, which allows penetration of water into the skin.   

Tyra Plus 4 & Water    

Medical and scientific communities agree that DEHYDRATION is the major cause of most skin problems, resulting in dry skin, premature lines, wrinkles, and oily conditions. When skin is dry it is lacking Water, not oil. To eliminate dryness, a moisturizer should allow water (MOISTURE) to be absorbed into the skin. Tyra has a Patented product that will effectively hydrate the skin. Through this unique hydrating process, Tyra's Plus 4 and water can diminish the visible signs of common skin problems such as dryness, fine lines, discoloration, large pores, and keratosis.

Tyra's U.S. Patent

Tyra applied for and received a government patent for the Plus IV Deep Moisturizer's ability to allow water to penetrate into the skin. Unlike any product on the market, Tyra received a full patent from the U.S.Government not only for ingredients, but also for RESULTS!

Before being granted Tyra's patent number 4,375,480 the official Patent Office Test concluded:

"...revitalization of the treated skin occurs, with improvement of skin texture, color and clarity being noticed within a week. Such a daily procedure maintains the healthy, clean condition, elasticity and vitality of the skin, reducing or eliminating blemishes, brown spots and the like, freeing dirt and grime from the skin, stimulating these sebaceous glands and toning the skin."

Testing & Safety     

Tyra's skin care products are subjected to the most rigorous, allergy-testing on allergy patients. Tyra's products are cruelty-free and never tested on animals! The final report of Tyra's allergy testing concluded that the safety and absence of allergic reaction has been established and that the products can be recommended for any skin type or age group.

Retail Distribution

For the first few years, Tyra's products were made available to men and women throughout the country and continues through select skin care and full-service salons. Tyra is recommended and used by plastic surgeons and dermatologists for its effectiveness and results! This program has been well received by retailers and medical professionals to raise consumer awareness of the Tyra products.

In 1988, Tyra introduced its unique products in the Marshall Field's and other retail stores with remarkable success. Tyra's philosophy has been based on service and education at the point of sale, resulting in strong customer loyalty. Tyra's retail distribution goals are dedicated by market exclusivity, where individual businesses have the opportunity to build a sound foundation.

Company History

Consumer advocate and entrepreneur William D. Soma began developing Tyra nearly 45 years ago. After creating make-up products for Warner Brothers Studios, Mr. Soma developed a universal need for quality skin care products that would alleviate the symptoms, as well as the cause of dry skin.

Intrigued with the possibility of solving this major skin care problem, Mr. Soma combined his educational background in chemistry along with the research resources of a noted allergist/immunologist to research the cause and results of dry skin.

After comprehensive research, extensive interviews with the most respected members of the medical and scientific communities, and endless labor testing, Mr. Soma founded Tyra Skin Care. He applied and received his U.S. Government patent on the Plus IV Deep Moisturizer.

Tyra's Company Philosophy

As Mr. Soma became engrossed in the research project that became Tyra Skin Care, he also became sensitive for the need for truth and clarity in skin care products. As a result, Tyra is committed to consumer education and medical research. We believe that an informed consumer will understand the importance of Tyra's ability to aid in the absorption of water into the skin.

Tyra's products are free of exotic ingredients and their promotional materials are free of exaggerated claims that promise unreasonable results. Tyra's skin care professionals are thoroughly trained in skin analysis and how these products will promote healthy skin.

Tyra does not offer the American consumer a dream cream. It does offer a simple, skin care regimen that will produce healthy, beautiful skin.  It is recommended that you drink at least 6 to 8 glasses of water for better skin health and beauty.  Always remember, WATER intake has more value than all drugs in the world.

Use these products for Health & Beauty!!

THE TYRA SKIN CARE PROCESS:  AN OVERVIEW

A U.S. patent has been issued to the ONLY moisturizer, which has been proven to actually allow water to enter the skin. Tyra's Plus IV Deep Moisturizer is the product which has earned the coveted patent, that proves the unique ability to allow water to penetrate into the skin hydrating and acting as a deep pore cleanser. Water acts as the softening agent, flushing surface impurities. This sets us apart from the confusion of hype and so called promises for effectiveness and results!

The process is a perfectly integrated hypo-allergenic, four step program designed to work synergestically to achieve optimal results! The effects of the cleanser, normalizer and surface moisturizer prepare the skin to receive water through the patented Plus IV......unlike any other product, it allows water to penetrate the parched dry layers of skin.

Medical experts have proven the product to be effective. Recommended by dermatologists and plastic surgeons, nationwide. It has been proven that dehydration, or lack of water, is the major cause of skin problems.

Listed are the functions of the process which have undergone extensive allergy testing and are noncomedogenic. Tyra is fragrance free and never tested on animals. Thirty years of research and technology have been conducted by William Soma, chemist and inventor of this medical breakthrough!

Phase 1 Premiere Cleanser:  The cleanser is perfectly balanced to prevent excessive cleansing and stripping. It gently cleans the skin of pollutants and impurities, while it begins the process of removing dead cells from the surface, leaving the protective outer cell layer intact. It is water soluble and will not leave a waxy or oily film on the surface of the skin that will clog the pores, like most occlusive cleansers.

Phase 2 Normalizer:  Specially designed to restore the skin's normal acid ph, thus protecting the skin against unwanted bacteria. The normalizer removes excess dead cells and adds two natural moisturizing factors. It is not washed off and prepares the skin to receive Phase 3.

Phase 3 Premiere Moisturizer:  This moisturizer restores the surface lipid layer to prevent excessive moisture loss from the skin. Its special formula with natural proteins and amino acids, firms, tightens, while it aids in softening premature lines and wrinkles.

Plus 4 Deep Moisturizer:  The patented moisturizer, with proteins and lipids, allow the skin to absorb water which is spritzed by the Hydrating Skin Mist. The skin can continue to absorb as much as needed with additional spritzing.

Working together for optimum effectiveness, the Tyra Skin Care Process is the most advanced line in the history of skin care. Its patented proven ability to carry water into the skin clearly makes this process the choice of informed consumers who seek the secret of beautiful skin!

USE THE TYRA PROCESS IN HEALTH AND BEAUTY!!

For information email:
jo@tyraskincare.net